If you drink a coke with your name on it - it tastes better! Well that's what I've heard anyway!
Perhaps you'd 'get well soon'-er if you ate some Heinz soup just for you.
There's a bit of a craze lately for personalised products with your name on them. Brands leveraging the additional level of attraction created by this kind of personalisation are notably Coca Cola and Heinz.
This type of product isn't new (remember those personalised stickers/picture books/stamps kids love) BUT the idea of personalising FMCG products is. Consumers seem to be loving it too - there was a line too long to count at my local shopping centre for the Coke booth last weekend.
I'm interested in the break-even analysis here - surely the entire experiment is ridiculously expensive. But I wonder how the idea will measure up in post-campaign tracking studies.
One to keep an eye on!
I reckon it will work awesomely! Just the buzz created around it has certainly helped up the brand equity for coke!
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