Friday, 9 September 2011

Remembering September 11

Photo by The U.S. National Archives
As I was browsing the news today I came across this article, it talks about a social media initiative that's been set up as part of remembering the 10 year anniversary of September 11 2011 - Call to Remember. It's been set up by 9/11 the memorial and Broadcastr, which is a smart phone app that allows users to record audio clips of themselves and upload them to a point on a map.

I'm really interested in the way this has been utilised as part of the 10 year anniversary commemoration. Users can call a toll free number and record their recollections of the terrible events of 9/11. The recordings are just amazing, so many vivid and moving recollections of September 11 - have a listen.

This article talks to two other amazing uses of SM - 110 Stories which uses augmented reality to sketch the twin towers into the NY skyline where they once stood when users point their phone towards the spot. The other is Explore 9/11 an iPhone app that allows users to explore the site of the attacks and view an interactive timeline of events of the day.

These are fascinating uses of Socia Media, not for selfish gains but for helping communities come to terms with and remember a historic event.

2 comments:

  1. This is a great way of using SM. I love it. It builds stronger communities and get people to support each other. I wonder what traditional media has to say about this?
    Ross

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  2. Thanks Kate. Your post reminded me to check out Broadcastr, which I'd heard about previously, but never experienced. Give it a try for other locations (e.g. Melbourne).

    Can anyone think of other marketing uses for this service?

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